Rimsenraj's Blog

List of References

Chapin, A. (2018) ‘Starbucks Discriminates Against Older Workers, According to Former Employees’. HuffPost [online] 15 June, available from

<https://www.huffpost.com/entry/starbucks-age discrimination_n_5b204db9e4b0adfb826eec77> [10 February 2020]

Cho, S., Kim, A., and Mor Barak, M.E. (2017). ‘Does diversity matter? Exploring workforce diversity, diversity management, and organizational performance in social enterprises’. Asian Social Work and Policy Review 11(3),193-204

Diaz, S. (2018) ‘The Starbucks that’s run completely by senior citizens’. BBC [online] 6 November, available from

<https://www.bbc.com/worklife/article/20181106-the-starbucks-thats-run-completely-by-senior-citizens&gt; [10 February 2020]

Dobbin, F., and Kalev, A., (2018). ‘Why Doesn’t Diversity Training Work? The Challenge for Industry and Academia’. Anthropology Now 10(2),48-55.

Gabbat, A. (2018) ‘Starbucks needs more than racial bias training after men’s arrest, experts say’. The Guardian (online) 22 April, available from

<https://www.theguardian.com/business/2018/apr/21/starbucks-racial-bias-training-black-men-arrested>%5BFebruary 2020]

Hudson Jr., S.W., (2014). ‘Diversity in the Workforce’. Journal of Education and Human Development 3(4), 73-82

Joplin, J.R., and Daus, C.S., (1997). ‘Challenges of leading a diverse workforce’. Academy of Management Perspectives 11(3), 32-47

Khan, M.A., and Afzal, H., (2011). ‘High level of education builds up strong relationship between organizational culture and organization performance in Pakistan’. The International Journal of Human Resource Management 22 (07), 1387-1400

Lemus, E., Von., Feigenblatt, O.F., Orta, and Rivero, M. (2015), ‘Starbucks Corporation : Leading Innovation in the 21st Century’. Journal of Alternative Perspectives in the Social Sciences  7 (1), 3-38

Markman, A., (2018) 3 Ways to Identify Cultural Differences on a Global Team [online] available from

< https://hbr.org/2018/06/3-ways-to-identify-cultural-differences-on-a-global-team>%5B11 February 2020]

Morais, U.P., Pena, J., Shacket, K., Sintilus, L., Ruiz, R., Rivera, Y., and Mujtaba, B.G. (2014). ‘Managing diverse employees at Starbucks: Focusing on ethics and inclusion’. International Journal of Learning and Development 4 (3), 35

Moran, R.T., Harris, P.R. and Moran, S.V., (2011). Managing cultural differences: global leadership strategies for cross-cultural business success [online]. Routledge. Available from

<https://books.google.com.my/books?hl=en&lr=&id=ESfcPSU5DJ4C&oi=fnd&pg=PP2&dq=importance+of+cultural+differences+in+business&ots=0XofBPsoPO&sig=3GifomxnfXnkt4YYl13vH5SEIw&redir_esc=y#v=onepage&q=importance%20of%20cultural%20differences%20in%20business&f=false>[10 February 2020]

Mujtaba, B., 2007. Workforce diversity management: Challenges, competencies and strategies (pp. 207-229) [online]. Llumina Press. Available from

<https://pdfs.semanticscholar.org/1f62/5d89dc5f5deb6b6a751413893f14c360e975.pdf> [10 February 2020]

Paryani, K. (2011). ‘Product quality, service reliability and management of operations at Starbucks’. International Journal of Engineering, Science and Technology 3 (7), 1-14

Ramirez, S.A., (2001). ‘A General Theory of Cultural Diversity’. Mich. J. Race & L  7 (1), 33

Saxena, A. (2014). ‘Workforce diversity: A key to improve productivity’. Procedia Economics and Finance 11 (1), 76-85

Seeleman, C., Suurmond, J., and Stronks, K. (2009). ‘Cultural competence: a conceptual framework for teaching and learning’. Medical education 43 (3), 229-237

Snape, E., and Redman, T., (2003). ‘Too old or too young? The impact of perceived age discrimination’. Human Resource Management Journal 13 (1), 78-89

Starbucks (2019) Diversity at Starbucks [online] available from

<https://www.starbucks.com.my/about-us/company-information/diversity-at-starbucks&gt; [10 February 2020]

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27 thoughts on “Rimsenraj's Blog”

    1. Thank you Shan ! As Starbucks was involved in the Race Together Campaign in the year of 2015 this campaign was to address racial inequality happening in the United States of America. The very core reason, this particular campaign failed to reach the high note it’s because they were trying their level best to leverage on the moment of national crisis to promote the brand to the public. Moreover, this particular campaign didn’t posses a core heading in which the execution of the entire campaign was poorly decided and implemented.
      I hope, I have answered your question Shan. Thank you once again.

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    2. Thank you Shan ! As Starbucks was involved in the Race Together Campaign in the year of 2015 this campaign was to address racial inequality happening in the United States of America. The very core reason, this particular campaign failed to reach the high note it’s because they were trying their level best to leverage on the moment of national crisis to promote the brand to the public. Moreover, this particular campaign didn’t posses a core heading in which the execution of the entire campaign was poorly decided and implemented.
      I hope, I have answered your question Shan.

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    1. Thank you for the feedback Su Ling !
      The top management in Starbuck’s are highly diverse in which these top management tends to focus on the human ethos. Having said that, Starbuck’s top management are driven by the sense of workplace diversity in which each and every individual are able to bring a distinct life experience to the table. Moreover, by having a philosophy which is embracing diversity in the workplace this is one of the key nucleus which drives Starbucks to greater heights. Moreover, with a rich set of top management steering Starbucks this eventually open’s the door for higher culture empowerment in which it leads towards amassing innovation and growth in the economy.
      I hope, I have answered your question Su Ling. Have a pleasant day ahead. Thank you once again.

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    1. Thank you for the feedback Ka Hoe ! Appreciate it. Absolutely, being one of the Top MNC’s Starbucks are emphasising more on the cultural diversity aspect as it is the essence for the growth of the business. Having said that, through this it would portray to the public that this particular company does not only favour towards a particular race, religion or sexuality but having a diverse workforce is the fundamental element towards greater success.
      Thanks for the feedback Ka Hoe once again.

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    1. Thanks for the feedback Pham ! Appreciate it. Absolutely ! Starbucks were actually in a crisis as they had to send the workers for cultural diversity training. As the racism related issue, was a ‘shocker’ in the Starbucks outlet this infact opened the doors for Starbucks to send the workers for cultural based training. As the workforce comprised of American White’s, African American’s, Asian’s and also Hispanic’s if the element of diverse working culture was not practiced that could be seen as the racism related issue unfolded. But, moving on from there Starbucks have actually implanted the workers with rich amount of training and thus this kind of issue would not be surfacing in the closest period of time.
      Thank you for the feedback Pham ! Have a pleasant day ahead.

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  7. Well done! This is insightful work.

    Starbucks recently came under fire for its advertisement which showcased support to the Trans Youth. While the ad garnered a lot of support and admiration; it was their own employees who came forward, claiming that the company’s public value did not align with its internal organisational practices – referring to their exclusion from company insurance (which covers gender-affirming procedures since 2013).

    Has there been any initiative taken by the company to correct this bias against their transgender workforce?

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    1. Thank you for the feedback Swati ! An amazing, insight that you gave about the transgender workforce.

      Starbucks this days, are focusing on equal employment opportunities in which they tend not to discriminate employees on the basis of race, color, religion, national origin or place of origin. Having said that, Starbucks have gone a mile further to correct the bias against the transgender workforce by broadening their health insurance in which it gives the option for their transgender partners to undergo surgery and also host of procedures that were previously considered cosmetic. This includes, facial feminisation and hair transplants.

      The Starbucks vice president was even quoting saying that , “Starbucks is taking a stand and standing up for trans people and saying that our procedures aren’t just cosmetic – they are lifesaving.

      I hope, I have answered your question Swati. Have a pleasant day ahead.

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  8. Great post Rimsen. Its very well written and detailed! Besides training the employees what do you think can be other implementation strategies that starbucks can apply in order to be more proactive about diversity issues ?
    Thanking you in anticipation.
    Have a great day!

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    1. Thank you for the feedback Zainab ! Hope that you enjoyed reading the blog.

      As training, could be regarded as one of the key nucleus which would be essential to help the employees to deal with the workplace diversity there are other other ways in which workplace diversity could be improved and sustained in the long term run. This include, fostering a company culture in which each and every employee’s voice is welcome, heard and respected. Through this, it would lead most of the employees to be able to feel connected to the basis of the organisation even tough they are different in race, religion or even gender. Employees would be able to be in their comfort zone, in which there wouldn’t be afraid to voice out their concerns and also fear of victimisation. Moreover, this would lead the company towards having not to just listen to but also actively embrace diverse viewpoints. In addition to that, the organisation could invest in workforce communication platform in which each and every employee would be able to be in the same page in the organisation without being discriminated or even victimised.

      I hope, I have answered your question Zainab. Good to you !

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    1. Thank you for the feedback Wang Shu ! Truly appreciate it. Starbucks in the Mexico City, are being managed by aged workers whom are 55 years and elder. This clearly shows, that Starbucks are overcoming the age discrimination issue by giving opportunity to the aged and elderly workers. Through this, I feel that Starbucks are portraying a good image of themselves to the public which in return would bring them positive word of mouth from the public.

      Thank you for the feedback Wang Shu ! Have a pleasant and great day ahead !

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  10. Great job Rimsen! Very informative. Besides racism and age discrimination, what has Starbucks done to address the challenges faced by the disabled community in their workforce? How have they perform so far?

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    1. Thanks Racheal for reading the blog ! Hoping that you enjoyed it till the very end.

      Coming back to your question, Starbucks has raked in 100 percent on the Disability Equality Index (DEI) survey. This clearly shows, Starbucks are a mile ahead and are recognised as the “best place to work” even for the disabled community. Starbucks strive in multiple ways in which the commitment they have towards the disabled community is relatively huge. Having said that, as one in five Americans tend to have disability, and also at certain point individuals tend to face change in both physical or mental health. Starbucks are focusing on the responsibility for creating a culture in which it tends to bring the essence of both warmth and belongings to the disabled workers in their workforce and also the customers. Moreover, we could see that Starbucks are also giving their outmost best in which they tend to provide assertive listening devices for their disabled workers and also going a mile further by installing more automatic door openers which would come in handy for the disabled workers.

      I hope, that I have answered your question Rachel. Have a pleasant day ahead.

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    1. Thank you for reading through my blog Ziv ! Hope you enjoyed it.

      Coming back to your question, Starbucks in the country of Malaysia heavily practises the essence of workplace diversity. Workplace diversity can be regarded as the membrane of the organisation, in which Starbucks in Malaysia heavily practices the Global Human Rights Policy as Starbucks are committed to basic human rights. Through this, it guides the employees towards the basic aspect of principle and requirements which are needed for ensuring the basic human rights aspect is well within and being practiced in the organisation. Looking back at the track record in the country of Malaysia, of Starbucks there has been no recorded issue of age discrimination which shows that Starbucks in Malaysia are particularly in a stable wavelength. Adding on to that, Starbucks in Malaysia are going a mile further by opening an outlet in which they placed employees whom are physically challenged to be a part of their workforce. This outlet, opened the door for the public in the year of 2016 in which it clearly shows that Starbucks are against any sort of discrimination and are totally employee centric.

      I hope, I have answered your question Ziv. Pleasant day to you !

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    1. Thank you for reading the blog Choong !

      Coming back to the question, branding can be regarded as the nucleus and membrane of each and every businesses. Branding , just does not focus on the logo alone , but a variety of aspect’s which include top notch customer service , business cards and also staff uniforms. When we have a look , at Starbuck’s branding the company has a strong branding across the continents that they serve to. From their perspective , it’s just not about selling the coffee’s but creating and instilling the customer’s with rich experience in their coffee outlet. As Starbucks carries , a strong brand name it has to make sure that it complies to the workplace diversity by recruiting a number of employees whom are of different nationality, gender and also race to be a part of their team. From my point of view , the strategy that is being used in Starbucks would be able to attract more employee to be involved in the diverse workforce. Through , it shows that Starbucks are in the wavelength of not discriminating employee but giving a career opportunity for them to develop themselves. I would also propose certain strategy which include , giving more opportunity towards the aged workers in order for them to contribute their wealth of experience in Starbucks. The aged workers , could be been higher health benefits as compared to their monthly salary in the organisation.

      I hope , I have answered your question Choong. Have a pleasant day ahead.

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  13. great work bro, informative blog that’s help me to know lots about Starbucks and its cross cultural issues. however, if Starbucks fails to manage cultural diversity in the workplace then I think it might be disastrous for the company.

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    1. Thank you for reading the blog Nizam ! Appreciate it. When we have a look, at the workplace diversity of Starbucks in this 21st century, Starbucks are giving their outmost importance to this very aspect. Lacking in workplace diversity would eventually lead to a downfall in the organisation, and therefore Starbucks are hiring workers of different nationality, and also of different ethnic group which would portray a positive image of the organisation towards the public. Moreover, by having workers of different background and experience this would add more valuable experiences towards the organisation and therefore could propel the organisation towards greater heights. Moreover, Starbucks went a mile ahead by hiring aged and elderly workers in the country of Mexico which clearly shows Starbucks are keen on having a lineup of workers of different age group which eventually would eliminate the age discrimination allegations that they had faced before. In the long term run, I feel Starbucks are in a stable platform in terms of recruiting employee of different culture which would foster the workplace cultural diversity.

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